The Power of “Word of Mouth”

  The Good Kind of Gossip There are a million different ways to advertise these days. As traditional print and television media mix in with the slurry of social media and branded content, it’s never been easier for your business to reach its desired customer. At the click of a button, you can promote your business with pinpoint accuracy to a hyper-targeted group of potential […]

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Navigating Startup Intellectual Property

Navigating Startup Intellectual Property

If you’ve ever watched HBO’s Silicon Valley you’ve likely heard quite a bit about Intellectual Property (IP) and what it all means. But the big question is how can your startup tap the value associated with something intangible, like IP? Structuring an IP strategy can be an intimidating task, yet protecting it is vital to attract funding and partnerships as well as for defense against […]

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